Tips For Finding the Perfect Foundation from Paula Begoun


The Cosmetics Cop’s Tips for Finding Your Perfect Foundation for Fall

Foundation is a fundamental step for women to gain confidence and satisfaction with their overall appearance. With literally thousands of products to choose from, how do you know which one is best for you? The Cosmetics Cop to the rescue! Paula Begoun, skin care expert and bestselling author of Don’t Go to the Cosmetics Counter Without Me, reveals her tips for picking the perfect foundation.

  • For Extremely Dry or Wrinkled Skin
    Women who need medium to full coverage and are looking for moisturizing texture should try an oil-based foundation. The emollient in the ingredients helps the skin look very dewy and moist, which can minimize the appearance of wrinkles and give the skin a healthy glow.
    Products Worth Trying: Clinique Supermoisture Makeup ($23) and Dior DiorSkin Ecalt Satin ($42).
  • For Dull or Dry Skin
    Following the latest makeup trends that boasts a shimmer and glow to your overall look, try foundations with shine. These products provide a subtle glow and are best used when trying to achieve an evening look.
    Products Worth Trying: Giorgio Armani Fluid Sheer ($58), Maybelline New York Dream Matte Mousse Airbrush Finish ($8.79), and NARS Sheer Glow Foundation ($42).
  • Slightly Dry or Combination Skin
    To achieve a slightly matte and powdery appearance, women should try a cream-to powder foundations. They provide a greater range of coverage than pressed powder–based foundations and blend easily.
    Products Worth Trying: Clarins Instant Smooth Foundation ($38), Clinique City Base Compact Foundation SPF 15 ($23), and M.A.C. Studio Tech Foundation ($29.50).
  • For Normal to Dry Skin
    For women who are looking for light to medium coverage, water-based and standard liquid foundations are the best option. The fluid nature of these foundations provides easy blending and, once set with powder, blush and eyeshadow will smooth on effortlessly.
    Products Worth Trying: L’Oreal Visible Lift Line-Minimizing & Tone-Enhancing Makeup SPF 17 ($11.95), Paula’s Choice All Bases Covered Foundation SPF 15 ($14.95), and Stila Illuminating Liquid Foundation ($38).
  • For Normal to Dry or Slightly Oily Skin
    If you are looking for a tough of color along with minimal coverage, sheer foundations and tinted moisturizers are the ideal option.  They provide a sheer almost transparent appearance and are great for casual weekend makeup.
    Products Worth Trying: Neutrogena Health Skin Enhancer SPF 20 ($11.99), Paula’s Choice Barely There Sheer Matte Tint SPF 20 ($14.95), and Laura Geller Barely There Tinted Moisturizer SPF 20 ($30).
  • Normal to Oily or Combination Skin
    For convenience and on-the-go application, a pressed powder–based foundation is a great choice for women who are looking for a polished appearance. These foundations come in a compact and perform much like any pressed powder (though with more coverage) and work great when applied over sunscreen.
    Products Worth Trying: BeautiControl Perfecting Wet/Dry Finish Foundation ($21), Clinique Perfectly Real Compact Makeup ($23), and Laura Mercier Foundation Powder ($40).
  • For Moderately Oily Skin
    An oil-free or liquid foundation with a matte finish is the optimal choice. It provides a smooth, refined finish with no shine or dewy appearance with sheer to medium coverage. These foundations are the best choice for women who want balanced coverage with minimal to no shine, and who need shine control and pore-minimizing.
    Products Worth Trying: Avon Perfect Wear Extralasting Liquid Foundation ($12), Clarins Truly Matte Foundation SPF 15 ($38), and Paula’s Choice Best Face Forward Foundation SPF 15 ($14.95).
  • For Extremely Oily Skin
    Women who have trouble with makeup slipping, who live in a humid climate, or have seriously oily skin must try an ultra-matte foundation. These provide medium to full coverage and offer truly impressive staying power.
    Products Worth Trying: Estee Lauder Double Wear Stay in Place Makeup SPF 10 ($33.50), Revlon ColorStay Active Light Makeup SPF 25 ($12.99), and Boots No7 Stay Perfect Foundation SPF 15 ($13.99).

For additional skincare and makeup tips from Paula Begoun, please visit


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