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Entries from September 29th, 2010
Sephora Americas today announced the beta launch of “BeautyTalk,” an online community where beauty seekers can learn from Sephora’s beauty experts and exchange information directly with each other, through topic-specific discussion forums. “BeautyTalk” marks the newest innovation available on sephora.com, transforming the online leader in beauty into a true beauty portal. It is available through sephora.com.
Julie Bornstein, Sephora’s Senior Vice President of Sephora Direct, said, “There is enormous sharing of beauty information through digital and social media. BeautyTalk was created in direct response to this and to meet the high demand from our clients for a place where they could engage directly with us and each other. We are thrilled to create this community for them, which is unlike any other beauty forum on the web. It reflects our ongoing commitment to using the newest technologies to continuously evolve our site and make it even more engaging and exciting for our clients.”
“BeautyTalk builds on the success we have had with our Ratings & Reviews feature, which allows our clients to post reviews of the thousands of products we offer. Consistent with our commitment to helping our clients make informed beauty decisions, BeautyTalk takes the exchange of information to the next level. We plan to use what we learn about our clients’ passions from the ongoing dialogue on the site to continue to develop new ways to meet their needs,” concluded Bornstein.
BeautyTalk offers clients the following exciting new features:
- Ask a Beauty Question: Consider BeautyTalk the starting point for your latest beauty needs. Ask any beauty question and get instant responses from other Sephora shoppers and from Sephora, too.
- Watch. Learn. Love.: Video Tutorials with Sephora’s professional makeup artists providing detailed demonstrations of beauty techniques.
- BeautyTalk Spotlight: Featuring BeautyTalk’s contributor of the week, as well as the best advice and most clever comment.
- Top 10 Product Lists: Where beauty celebrities, brand founders and artists share their favorite products.
- The Lounge: Where our clients can share their hauls and beauty confessions.
BeautyTalk easily enables Sephora’s clients to get advice on any beauty need, share what they love, their latest haul, their tips and questions by posting comments, images and videos, or they can visit Sephora’s Beauty & the Blog. Through this beta launch, Sephora will learn and continue to evolve this new service for its clients. www.sephora.com/beautyadvice
According to WWD, Beyoncé has teamed up with the airbrush makeup company Temptu to release a limited edition collection of tattoos. Designs include Deréon’s signature fleur icon, rocker bolts and chains, jewel baubles and spider designs. All are waterproof and designed to last for two to five days.
“With a Sixties-pinup-girl meets-futuristic-biker-chick theme, Beyoncé and I really wanted to give our Deréon fall 2010 campaign a tough edginess,” said Tina Knowles, Deréon’s founder, creative director and designer. “We decided to invite Temptu to help us create custom body art for her to model with our fashions. The resulting images were so strong that we realized consumers might want to re-create the tattoos themselves.”
The basic kits retail for $16 and will be available at Sephora stores in the U.S. and Canada, sephora.com, temptu.com and dereon.com. The deluxe edition, $34 and limited to 500 pieces, will be available only on temptu.com and dereon.com. A waiting list is being taken at dereon.temptu.com.
Physicians Formula, the problem-solution cosmetics brand known for its innovative products, announces a one-of-a-kind makeup challenge that makes YOU the makeup guru. The contest features a grand prize of $5,000, a fabulous trip for two to Los Angeles and a one-on-one tutorial with celebrity makeup artist Joanna Schlip.
There are also two prizes awarded to random participants every week, including RayBan Sunglasses, Milly Earrings and more.
Today, video bloggers are showing the world “how to” create beautiful makeup looks – Physicians Formula challenges them to put their work to a vote for the potential to win big! And, every v-blogger would be thrilled to learn from Physicians Formula celebrity makeup artist Joanna Schlip, who’s well known for the red carpet makeup magic she creates for such A-list clients as Christina Applegate, Miley Cyrus, Eva Longoria, Jessica Simpson, Ellen Pompeo, Laura Linney, Hilary Duff, and Colbie Callait.
So, if you adore makeup, consider yourself an application expert and love to vlog, then this contest is made for you! Here are the contest details:
|1.||Go to www.MyPFBeauty.com and register for our exciting MAKEUP CHALLENGE.|
|Once you’ve registered, you can enter the contest by uploading your videos! Simply show us how you make your eyes POP, using your expert techniques and a minimum of 3 Physicians Formula products for your chance to win big. *Please note only Physicians Formula products may be used in submitted videos. Videos should be 50mb or less, 400×240 or larger and in mov, wmv, flv, avi, mp4, or 3GPP formats.*|
|2.||Enter as many videos as you like, but make sure you get the votes to make the top ten! And we’ve made it that easy – simply get friends, family and fans to head to the site to vote. It’s simple to notify Facebook and Twitter communities as well! We’ve even created a banner you can post to help you get the votes!|
That’s it. Your video will now be available for viewing and voting! For more detailed information about the Physicians Formula Makeup Challenge, as well as complete rules and regulations, log on to www.MyPFBeauty.com. Hurry the Challenge ends on September 30th 2010!