Entries from October 20th, 2010

Creme of Nature is Taking Shine to the Next Level With New Relaxer With Argan Oil


Creme of Nature® today announced that the Creme of Nature with Argan Oil No-Lye Relaxer has been added to the lineup of the brand’s new line of Argan Oil hair care products. Available at mass retailers and beauty supply stores in the U.S. in October, this is an innovative relaxer system infused with nutrient-rich, Certified Organic Argan Oil from Morocco with advanced straightening performance. It will join the five Creme of Nature with Argan Oil moisture-enriched shine products that debuted earlier this summer. It is the latest addition to the mega brand’s existing family of shampoos, conditioners and treatments with Certified Organic Ingredients.

“The Creme of Nature with Argan Oil Relaxer incorporates the healing, moisturizing and conditioning properties of Argan Oil to offer a relaxer to consumers that is one-of-a-kind yet affordable,” said Colomer USA Multicultural Vice President of Marketing Shawn Tollerson. “We have received a great response from consumers with the launch of the Argan Oil shine hair care products. So now, women who relax their hair can enjoy the benefits of Argan Oil during this process, from start to finish.”

Packaged in new, Moroccan-themed kits, the Creme of Nature with Argan Oil Relaxer will be available in regular and super strengths to meet the needs of varying hair textures. With an advanced formula, the relaxer is designed to help consumers achieve the shiny, silky straight hair they desire.

“Argan Oil is rich in Vitamin E, Omega-6 and essential fatty acids, and antioxidants to give it great restorative properties,” said Dr. Fran Cook-Bolden, Creme of Nature dermatologist. “These benefits address many of the concerns people have about relaxers, so I’m excited to see it added to Creme of Nature relaxers. When used correctly, relaxers can yield beautiful results.”

The relaxer’s creamy emollient formula is easy to mix and apply, and the kit includes the Creme of Nature with Argan Oil Intensive Conditioning Treatment and the Creme of Nature with Argan Oil Gloss & Shine Polisher, making it a complete hair care regimen. In addition to these two products, the kit will also include a neutralizing shampoo and step-by-step directions for application.

For more than three decades, Creme of Nature has offered a variety of great products to help women achieve and maintain gorgeous, healthy hair. For more information about Creme of Nature, please visit www.cremeofnature.com, or follow the brand on Twitter (@cremeofnature), Facebook for consumers (facebook.com/cremeofnature), Facebook for salon professionals (facebook.com/cremeofnaturepro) or via the blog (cremeofnature.typepad.com/blog/).

Need A Good Facebook Photo? Physicians Formula Shows You How


Physicians Formula, innovators and experts in bronzing, color correction and more, continues to bring women easy-to-use tools that keep them looking great. The latest gotta-have-it advice tool is an exciting, expert authored Profile Picture Guide found exclusively on www.MyPFBeauty.com. Designed to help create the perfect profile picture to be used for social networking, dating and professional business and career sites, the Physicians Formula guide was authored in conjunction with top experts in the beauty and photography fields.  The step by step guidebook covers everything a girl needs to create the ideal photos for all her uploading needs – topics highlighted include what to wear, how to pose and what’s the perfect makeup, and application techniques, to achieve beautiful looking results.

So whether tweeting or Facebooking is a full time obsession, or if an eHarmony.com membership is on the horizon, checking out the new Physicians Formula Profile Guide should be the first step before uploading any profile pictures.  The guide features three different profile personalities – social, dating and career-minded – plus step-by-step how-to’s and exclusive, expert advice from celebrity makeup artist and Physicians Formula spokesperson, Joanna Schlip.  Then it’s time to learn how to strike the perfect pose with tips from top fashion photographer, Andrew Matusik, who informs you all about the lights, camera and action to take that perfect shot.

The informative guide features easy-to-follow advice like…

  • How to stage the perfect photo shoot from selecting the right makeup colors to setting the correct lighting.
  • Creating the perfect YOU – how to conceal flaws and enhance assets and best features.
  • The best placement for bronzer, shimmer, highlighting and contouring.
  • Small steps – from a dash of eyeliner here, to a spot of concealer there – make BIG differences!

For the opportunity to showcase your own profile pictures in an exclusive contest, simply go to www.MyPFBeauty.com.  Dozens of prizes are offered and include a grand prize trip to Los Angeles for two, and an exclusive one-on-one makeup consultation with makeup master Joanna Schlip plus a professional photo shoot to capture the perfect profile picture.

For more details about the Physicians Formula Profile Picture Guidebook and Challenge, as well as complete rules and regulations, log on to www.MyPFBeauty.com.

ESSENCE First-Time Special Issue Dedicated to Hair: Hot Hair Featuring R&B Songstress Monica


In its first issue dedicated to hair, ESSENCE highlights the unique relationship between African-American women and their hair with the launch of HOT HAIR, an interactive experience covering all things hair — from root to tip — for African-American women.  This special issue covers all of the beauty needs, questions, concerns and triumphs of African-American hair care and style.

Further enhance your HOT HAIR experience on ESSENCE.com which features look books, hair tips and interactive tools that allow you to “try on” different hair styles and makeup donned by some of your favorite celebrities. Take a look: http://www.essence.com/makeovermagic/.

Cover Story: HEAD STRONG

“…The haircut was a part of my introduction , and it was a subliminal way for me to tell the people that I was taking the music back…” — Monica

This fly girl has not only entertained the world for more than a decade with her beautiful soulful voice; but the R&B princess is also known for her “dare to be different” hairstyles. Monica has gone from long to short hair and black to blonde hair and back. She opens up to ESSENCE about her career, motherhood and — of course — her hair. (Page 80) Check out scenes from her ESSENCE photo shoot here:



According to the Real Housewives of Atlanta star Dwight Eubanks, the proper code of conduct at the salon is simple: “The things you would not want others to do at your house, you should not do at the salon.” From treating your first appointment like a first date to separating business from pleasure, Mr. Eubanks gives some surefire lessons on how to act right in the salon. (Page 24)


The secret to creating a style that flatters, not falters, begins with a look in the mirror to determine your face shape.  So whether you’re round, oval, heart shaped or square, let ESSENCE experts guide you to your most becoming styles in FACE OFF. (Page 62) In THE TRANSFORMERS, three women discover what a difference a cut makes when ESSENCE revamps their style. (Page 57)


“Embracing my natural hair is a form of self-exploration. I don’t desire to straighten my hair because it doesn’t speak to who I am” Esperanza Spalding

For Esperanza Spalding and other rock and soul singers from around the globe, virgin locks are simply divine. (Page 90)

ESSENCE’S SPECIAL HOT HAIR issue hits newsstands October 12th!


  • EDITORS PICK: 130 HOT SALON STYLES: ESSENCE made it their mission to scour the country to find the stylists who are creating the looks you’ll want to wear next. Check out the choices that made the cut. (Page 73)
  • IT’S A VIBRANT THING: Dynamic hues give life to the dullest strands. Dare to go bolder, brighter or even richer and become an unforgettable object of desire. (Page 82)
  • HEALTHY HAIR AND HOW TO GET THERE: Every woman wants healthy hair and ESSENCE gives you fabulous tips on how to achieve it. Learn tips on growing long and lush locks in GREAT LENGTHS. (Page 100) Bounce back from your toughest hair dilemmas after reading THE COMEBACK. (Page 104)
  • WELCOME TO BEAUTY SCHOOL: Learn techniques that will have you blow-drying like a pro — maybe even better — in BLOW BY BLOW. (Page 30) Get schooled on how and where to buy the hair of your dreams in THE MANE INVESTMENT. (Page 44) In DON’T SWEAT IT, ESSENCE coaches you on all the best styles and products that will have you gym ready.  (Page 54)

Birchbox: The New Reason To Love Your Mail Carrier


After the age of 18, getting mail stopped being fun. Goodbye party invites, hello bills. Until now.
Enter in Birchbox. Birchbox is the brain child of Hayley Barna and Katie Beauchamp, Havard Business School beautistas that came up with the ingenious idea to deliver the best of the best beauty product samples (hand picked with help of veteran beauty editor Mollie Chen) to your door every month. For only $10 a month.
It’s not just any old product either. A look in their September box includes Nars Makeup Primer, Marc Jacob’s Lola, Cargo Bronzer, and Tatcha Aburatorigami Blotting Papers.
Still not convinced? Each box also contains tips and tricks on how to get the best out of your samples.
To join, just visit Birchbox.

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