The product in short has been called “life changing”. Women with curly, frizzy, or unruly hair have been lining up at salons across the country to get the Brazilian Blowout. Celebrities from Nicole Richie to Jennifer Aniston are reported fans.
The product promises (and delivers) shiny, soft, and frizz-free straight hair for months. And unlike relaxers and other permanent straightening treatments, the Brazilian Blowout actually makes the hair stronger and gradually the curls will return. The product claims to be formaldehyde free.
However, Good Morning America recently followed 2 women as they received the Brazilian Blowout and attempted to find out if the treatment is really formaldehyde free as the company claims:
Would you still get the Brazilian Blowout?
**UPDATE: Brazilian Blowout releases statement:
The Oregon division of OSHA’s (Occupational Safety and Health Administration) recent claims that samples of the Brazilian Blowout Professional Smoothing Solution contained between 4.85% and 10.6% Formaldehyde has been proven to be incorrect.
Doug Schoon, a leading scientist and expert who works with state, federal and international regulators to develop beauty industry related standards and regulations with regards to ingredient safety, consumer testing and cosmetics registrations/regulations, says that the test methods used by Oregon OSHA do not properly measure Formaldehyde in water based cosmetic products. The tests conducted by OSHA actually measured a completely different substance called “Methylene Glycol,” and incorrectly referred to this substance as “Formaldehyde.” Methylene Glycol is the key functioning ingredient used in most professional hair smoothing treatments currently on the market.
Click here for full statement