The sixth annual Makeup Show NYC brought together the biggest brand names and best talent in the beauty industry for two days of inspiration, education and community. beautypress stopped by to discover new products, network with professionals to hear the inside tips and techniques directly from the best in the cosmetics business.
In addition to techniques—with well-attended seminars taught by make up artists including David Klasfeld (OCC Makeup), Dell Ashley (Yves Saint Laurent) and David Hernandez (Make Up for Ever)—the show offered more than 70 product companies the opportunity connect with make up artists. Which products sold out during the show? What received raves? Here’s our round up of makeup artists’ favorites, a combination of classic products and new entries:
Make Up For Ever introduced a vibrant addition to its Aqua range – Aqua Liner. This highly pigmented new collection of liquid eyeliners in a bold assortment of 15 colors is 100% waterproof and stays put even in the most extreme environments.
Obsessive Compulsive Cosmetics showed several new colors in its Lip Tar line, including show sell-out Safety Orange and Beta (a bright orange) as well as the classic colors most favored by make-up artists: NSFW (the “perfect red”), Memento (Neutral), and Hush (Nude). Lip Tar combines the longevity of a lipstick with the ease of application of a gloss. This intense, highly pigmented layer of color offers an ultra long wearing demi-matte finish that never feels heavy.
Making its first appearance at the Makeup Show on the East Coast, Yves Saint Laurent presented its best selling Rouge Pur Couture- a lipstick that doubles as a lip stain, with a satiny finish that dazzles. Additionally, make-up artists love the light-diffusing properties of Teint Radiance foundation, ideal for creating a radiant look on mature skin.
Emmy® Award winning makeup artist Melanie Mills formulated her GLEAM Body Radiance non-transferable body foundation out of necessity for her makeup design on ABC’s “Dancing with the Stars.” The just-launched product luminizes and perfects the skin, giving it a soft, velvety finish. The transfer-resistant formula stays put on the skin, so your clothes stay clean.
Sue Devitt showcased a range of color cosmetics “with benefits” that nourish and treat the skin. Among the line’s best selling products is the Eye Intensifier Pencil, a velvety formulation that glides on extra smooth for fool-proof application. Anti-aging ingredients lock in moisture and expand and contract with facial movements to prevent creasing.
Perennial French favorite Embryolisse was on hand, quickly selling out of its coveted Lait Crème Concentré, the “industry’s secret,” used by many make up artists and professional make up lines as their go-to moisturizer, primer, filler and even as a make up remover.
In addition to the bustling booths of MAC and Inglot, some of the indie brands on hand were selling out too:
Rocker-Model Theo Kogan’s Armour Beauty showcased six new shades of its naturally based lip gloss lines, with colors named after songs, pop icons and rock stars. Among the standouts for creating an intense editorial look: Femme Fatale, a black opaque in combination with Grace - Armour’s new, vibrant magenta shade (named for Grace Jones, of course).
Jao’s new line of Outdoor Products, feature a special blend of plant oils with prove insect repellant properties (without the unpleasant “bug spray” smell). The line features Patio Oil, a moisturizer with 20% concentration of Oil of Lemon Eucalyptus; Outscent, a light perfume with woodsy and citrus notes; and lastly, Patio Oil Moisture Mist, a calming, refreshing formula that keeps the bugs away.
The Makeup Show NYC was held from May 15-16, 2011 at the Metropolitan Pavillion. For more information, contact Melody O’Flaherty email@example.com or +1.949.292.8087