New York Fashion Week- Behind the Scenes: Ralph Lauren- Hair with Guido, a Redken Creative Consultant


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Redken Creative Consultant Guido created a classic style for the design powerhouse Ralph Lauren’s Fall 2013 NYFW Show. For the decadent display “From Russia WIth Love” full of fur and velvet, Guido created sleek (but not totally perfect!) ponytails that worked with and without the hats in the collection.


Redken Products Used:

  • satinwear 02 prepping blow-dry lotion


The Look:

  • Guido applied Redken satinwear 02 prepping blow-dry lotion to damp hair and created a smooth blow dry.
  • He then raked fingers through to “rough up” slightly to give the look more of an “ease” before attaching in a low ponytail and wrapping a small section of hair around the elastic.


“This style is luxurious but it has a little ease and softness to it. The ponytail is only part of the look for the models, as 90% of the girls are in hats. It’s very true the Ralph Lauren idea of a woman, the American idea of a classic beauty.”

-Guido, Redken Creative Consultant


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