Cle de Peau Beaute, a division of Shiseido Co. Ltd, today announced actress Amanda Seyfried as the global spokesperson and “face” of the cosmetic and skincare luxury line. Ms. Seyfried’s first appearance will be in the brand’s Spring 2011 advertising campaign, shot by renowned British photographer, David Sims with makeup by Lucia Pieroni, Cle de Peau Beaute Color Creator.
“Amanda’s radiance and sophisticated style are the perfect embodiment of Cle de Peau Beaute. Her beautiful persona and her commitment to giving back exemplify the Cle de Peau Beaute ideal and we are thrilled to have her representing our brand,” stated Yoshiaki Okabe, General Manager of Cle de Peau Beaute. “The Spring 2011 campaign which features Amanda will bring a vibrant and fresh allure to Cle de Peau Beaute.”
“I have long admired Cle de Peau Beaute. As the new spokesperson for the brand, it was very important to me that the collaboration be an authentic one,” added Seyfried. “I appreciate Cle de Peau Beaute’s philosophy of empowering each woman to define her own unique sense of style. It’s a very sophisticated approach to beauty that I appreciate and I feel closely reflects my own beauty ideals.”
An accomplished actress, Seyfried is best known for her starring roles in the box office hits “Letters to Juliet,” “Dear John,” and “Mamma Mia!” On the TV front, Seyfried received critical praise for her starring role in HBO’s “Big Love.” Seyfried just wrapped Warner Bros’ “Little Red Riding Hood” produced by Leonardo DiCaprio‘s Appian Way which is scheduled for release on March 11, 2011. She is currently in production on the Fox film, “Now,” directed by Andrew Niccol in which she is co-starring with Justin Timberlake. A Pennsylvania native, Seyfried started her career by modeling at the age of 11. She soon turned to acting and landed her first contract in 2000 as Lucy Montgomery on “As The World Turns.”
Launched originally as Cle de Peau in Japan in 1982 and relaunched in 1996, Cle de Peau Beaute is a prestige line of skincare and makeup products that is produced exclusively by Shiseido. In the pursuit of ultimate perfection, Shiseido concentrated the most advanced scientific research and aesthetics in the creation of an exclusive line that became synonymous with refinement and luxury in Japan. The brand debuted globally in 1999, and is currently sold in 11 countries through exclusive door distribution. As the brand’s color creator, British makeup artist Lucia Pieroni, offers a lush and discerning color palette to each collection. In synergy, Cle de Peau Beaute skincare and makeup create an unprecedented radiance. Cle de Peau Beaute, French for “key to beautiful skin,” is the key to unlock and discover a radiance that becomes you.