Entries Tagged as 'e.l.f.'

Urban Decay Eyeshadow Potion Budget Dupe


Eye Primer

Looking for a low cost dupe of Urban Decay’s cult favorite Eyeshadow Primer Potion? Try e.l.f.’s Essential Eyelid Primer for only $1.00!! The two are nearly identical in functionality. Great for the budget beauty babe.

Video Tutorial: How-to Apply False Lashes


I want to let you in on a little secret! When you see celebrities walking down the red carpet and think ‘ugh, I wish I had lashes like that’. Well, they don’t even have lashes like that!

I would be willing to bet that over 95% of the women we see on red carpets are getting a little help in the lashes department!

Now, you can follow our step-by-step and learn how to easily apply strip lashes in no time flat. I know, it’s a little overwhelming if you have never done it before, but with a few tricks of the trade, it can be done simply.


In this tutorial I use:

  • E.L.F. Essentials Dramatic Lash Kit ($1.00 at EyesLipsFace.com).
  • DUO Eyelash Adhesive in Dark Tone ($8 at Sephora.com).
  • Tweezerman Slant Tweezers ($22 at Tweezerman.com).
  • Tweezerman Barber Shears ($15 at RickysNYC.com).
  • Givenchy Noir Couture Mascara in Black Satin ($32 at Sephora.com).


False lashes can add an ‘oomph’ to your look that no amount of eyeliner or mascara can, so don’t be afraid! Set some time aside and practice practice practice. Also, it is 100% normal to ‘feel’ the lashes for the first 15-20 minutes you wear them, but it should not hurt and that feeling should go away. This is just your eyes adjusting to the weight of the lashes.


Please tune into the A BEAUTY LOFT YOUTUBE CHANNEL and check out our first weekly segment, but also browse around at some of our others!



Tutorial: Understated Glamorous Eyes Using Naked Cosmetics’ Sierra Nevada Set


This past weekend we (Renee and I) spent the whole day at The Makeup Show NYC and it was absolutely incredible, but also completely overwhelming. We spent about 3-4 hours shopping, browsing and exploring and found ourselves with arms full of heavy bags. We regrouped over lunch and then went back for more. 3 more hours!

I spent the last hour exploring all the booths I had walked past about a dozen times because they had been packed and found some serious treasure!

A brand I spent a lot of time trying and learning about is called Naked Cosmetics and this line is nothing short of amazing! They offer sets that come in sleek black sleeves and contain 6 different colors. The color set I chose is called Sierra Nevada and the colors range from a matte black to shimmer ivory with 4 other shades thrown in the mix. This set could be used on a bride or a Playboy Bunny, the colors are perfect for sexy glamour. 

I have decided to do a tutorial primarily using this set. I was completely thrilled with the performance and outcome of these shadows. This set is like a one stop shop and will take you from church to a Saturday night dance session!

Here is my tutorial for understated glamorous eyes (I wear this daily!):

A) Stila‘s Prime Pot in Taffy. (Available at StilaCosmetics.com for $20)

B) Using your finger, apply primer from lashes to brow and from corner to corner.

C) Sonia Kashuk Small Multi-purpose Powder Brush. (Available at Target.com for $10.79)

D) Apply Shade #SN-01 (iridescent ivory) to the inner corner and shade #SN-02 to the brow bone (shimmer cream/pink).

E) Sigma Beauty‘s Eye Shading- E55 Brush. (Available at SigmaBeauty.com for $9)

F) Using the above brush, apply shade #SN-03 (metallic copper) with a damp brush to the entire lid.

G) Cozzette Brush D200- The Bullet Brush. (Available at RoqueCozzette.com for $14)

H) Using the above brush, apply shade #SN-05 (medium brown) to the crease and outer corner.

I) Sigma Beauty‘s Precision Round- P82 Brush. (Available at SigmaBeauty.com for $14)

J) Using the above brush, blend all brown shadow until there is no hard line.

K) Using the E.L.F. Gem Shadow Brush ($2, no longer available for sale), apply shade #SN-06 (matte black) to the outer corner and pull it in along the crease without putting anymore shadow on the brush.

L) Use Sigma‘s P82 Brush again to blend the black shadow until there is no hard line.

M) Kryolan‘s Professional Round Brush in size # Art.3501. (Available by special order from Kryolan.com)

N) Using the above brush, draw a line along the lashes in shade #SN-06 (matte black) with a damp brush. Pull the line slightly out past the lashes and angled up to create a winged effect.

O) Using the same brush and shade # SN-05 (medium brown), line within the lower lashes.

P) LashControl‘s Purple Squeeze 2x Black Volumizing Mascara. (Available at LashControl.com for $20)

Q) Apply LashControl Mascara to bottom lashes first, then top. Wiggle the wand slightly at the base of the lashes, then pull through the entire lash.

R) Obsessive Compulsive Cosmetics‘ Lip Tar in Memento. (Available at OCCmakeup.com for $14)

S) Using Apt. 5‘s Eyeliner Brush (it works better for lipstick), apply Memento to the entire lip (I cannot find this brush online anywhere, but I purchased it at Duane Reade).

T) Ta-da! The final product!


I hope you give this look a try and if you decide to try the Naked Cosmetics Sierra Nevada kit, I hope you love it as much as I do! Please let us know (in the comments below) if you try this look and what your outcome is.

You can purchase the Naked Cosmetics Sierra Nevada kit at MilazzoBeauty.com for $59.99.  Whatever colors you choose, I highly recommend the Naked Cosmetics pigments. They can be used as blush, shadow, lip gloss, nail polish and even temporary hair color! Amazing.






Want to Go Green? Start with your Makeup!


Have you wanted to hop on the ‘going Green’ trend, but not sure where to start? Well look no further than your makeup bag where its easy to go green by purchasing these great natural products. Non-toxic makeup is now available everywhere, at the drugstore, online retailers and at beauty mecca Sephora where several popular companies are now widening their lines to include more eco-friendly cosmetics. And with the spirit of St. Patrick’s Day in the air, we’ve found ways you can go Green with your beauty routine. Every little bit counts and you can start to reduce your impact on the environment by adding these products to your personal makeup bag.

Organic Wear by Physicians Formula

We love this line because their products can easily be found at most major drug stores. One hundred percent of their product ingredients are of natural origin and use 93% less plastic in its packaging than the average compacts. They are most known for their multi-colored pressed powder palettes giving you everything you need for your face in one place. Their Face Sculpting Trio, retailing at $13.95, is ideal for face sculpting, adding a bronze glow, or evening out your skin tone.

Origins Organics

Origins is going green by launching a line of skin, body and hair products geared specifically for the organic consumer called Origins Organics. Origins Organics receives acclaim for their foaming face wash featuring the best elements of nature like organic clove, lavender, patchouli, rose and red thyme essential oils. It also incorporates aloe that will cool, soothe and calm the skin.

Burt’s Bees Replenishing Lip Balm with Pomegranate Oil

Burt’s Bees is probably the first product line that comes to mind when thinking of natural makeup. This must be becasue their company has been around for 25 years. Their products are 99.6% natural and at an affordable price. We’ve rated them as the best for natural lip balms. Try out Burt’s Bees Replenishing Lip Balm with Pomegranate Oil, using natural ingredients and oils, with antioxidants from the pomegranate oil.

PlantLove by Cargo Cosmetics

The popular Cargo Cosmetics has come up with a line, PlatnLove, offering 100% natural makeup with eco-friendly packaging and process. All are made without parabens, synthetic fragrances or dyes, petro chemicals and phthalates. They have designed revolutionary biodegradable packaging made completely of corn. PlantLove is endorsed by Ecocert that ensures all PlantLove products are as green as it gets. We love their Green Goddess Kit: a thin compact easily portable including 4 eyeshadow shades and 2 blushes at $36. The earth toned palette works with most skin types and is neutral enough for everyday wear.

Organic Skincare line, Care by Stella McCartney

Stella McCartney has been a long-time advocate of sustainable products, and has created her own line of organic skincare products, Care by Stella McCartney. This luxury organice skincare line is inspired by Stella’s personal philosophies on life and her commitment to help protect the environment. Care products include facial cleansers, toners and moisturizers made from plant extracts sourced from organic crops. The line is certified by EcoCert and free of petrochemicals and chemical preservatives. She stands by the fact that Care products give your skin everything it needs and nothing it doesn’t! Although it does seem to be on the expensive side, it is comparable to other luxurious skin care products and combines ultimate pampering and nature.

e.l.f Mineral Makeup

We love organic makeup on the cheap and e.l.f has one of the best steals for mineral makeup and natural makeup in general. Starting at only $5 they still use 100% natural minerals, no chemicals or dyes, no parabens, and absolutely no animal testing. The packaging is also 100% recyclable and the company is an avid charity supporter. You can even pick up some of their other products also made from natural ingredients at only $1 each. http://www.eyeslipsface.com/

Kaia House

Kaia House, names themselves as Home to the Purest Skin on Earth. They hold to the philosophy that modern day demands on our skin need modern day solutions that are effective, innovative and good for our health. Kaia House consults the internationally recognized Environmental Working Group and their Cosmetics Safety Database to verify the safety of each ingredient in every single one of their products. They believe that the more pure a product can be the better it will be for the skin and the better it will look. Visit http://www.kaiahouse.com/ to find retail locations near you.

Josie Maran

Renowned model and recent Dancing with the Stars contestant Josie Maran launched her own makeup line featuring natural cosmetics. Josie Maran teamed with the Environmental Working Group’s site Skin Deep for the creation of the cosmetics’ formulas and with The Campaign for Safe Cosmetics to bypass harmful ingredients. Josie is committed to the environment and bringing luxury products to the environmentally savvy girl on the go. Check out her line here http://www.josiemarancosmetics.com/ especially her all-purpose color finger paints ($36 for a palette of four) and her mascara ($22).

John Masters Organics

John Masters worked to create a line that encompasses luxury beauty products that also treat the Earth with some respect. His line of organic products includes skincare, hair care, body products and even pet shampoo too. John Masters Organics hair care products are free of harmful ingredients and John Masters salons are free of services that involve the use of harsh, toxic chemicals. http://www.johnmasters.com/

You too can go Green with these beauty lines, by picking up a few of these eco-fabulous products today!



<3 Stephanie

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