When it comes to makeup, expensive doesn’t always equal better. Some of my tried and true staples can be found at your local drugstore or super market. As you will see, one brand stands out in particular, and that’s L’Oreal. I’ll admit I don’t frequently reach out to other brands as I’ve tried them in the past and they didn’t impress me.  Here are 4 reasons/products why L’Oreal reigns supreme in the drugstore beauty aisle.

1. L’Oreal Lash Out

I first came in contact with this mascara a few years ago when I did a photo shoot with Glamour magazine. The makeup artist used this mascara and just a few individual lashes to make my eye lashes really pop. She then confided it was the only mascara she uses. While I’ve tried others, including the popular and award winning Maybelline’s Great Lash (I don’t get the hype?), I always come back to this. L’Oreal’s Voluminous comes in a close 2nd. If you love Dior’s Dior Show, you’ll love this. Only downside? It needs to be replaced more often then usually, as it tends to get clumpy the longer you have it. But for around 7 bucks, I can cope

2. L’Oreal HIP High Intensity Pigments

These eye shadows in my honest opinion, come closest to MAC quality eyes hadows. The colors are rich, vibrant, and last long.

3. L’Oreal True Match Foundation

This is simply my favorite due to the color choices. I have very yellow undertones and it’s extremely difficult to find a foundation that matches perfectly. Bobbi Brown is fabulous for women with very warm or yellow undertones. But for drugstore beauty, only L’Oreal gets it right.

4. L’Oreal Elnett Hairspray

I haaate hairspray. Or so I thought. I had long heard of Elnett before it hit drugstore shelves in every major fashion magazines as celebrity hairstylists favorite must have. It holds, gives shine, and best yet, brushes out easily.