Pureology Introduces Control TwistTM High Hold Liquid Wax
July 2012 (New York, NY) – Pureology, the industry leader for colour treated hair, introduces
Control Twist high hold liquid wax into its award-winning Colour Stylist line. This versatile, high
hold liquid wax can be used on damp or dry hair making it a must-have product in every beauty
junkie’s arsenal. On damp hair, it can be used as a soft conditioning gel to create lasting, tousled
waves or on dry hair to create texture, separation and shine. It can also be combined with other
Colour Stylist products to increase their level of hold.
“Control Twist is my new secret style weapon to create a variety of looks. On shorter hair
lengths, I can create a chic, separated, piece-y look while on longer hair, it’s perfect for creating
a bombshell blowout – think Bridget Bardot meets Marilyn Monroe,” says Ruth Roche, Pureology
Colour Ambassador. “It applies and holds like a gel but provides the result and texture of a wax
for a beautiful textured look.”
Control Twist high hold liquid wax rounds out the portfolio of Colour Stylist products with formulas
that protect and prevent color fade. Like other Colour Stylist products, Control Twist features
Pureology’s exclusive Strengthening Anti Fade Complex®, enhanced with Keravis protein to
provide strength and protect colour from UV and free radical damage. Vegetable-based polymers
provide caring hold that lasts. Unique reflective lipid extracts deliver maximum radiance and
olive oil replenishes and nourishes to infuse hair with suppleness, while camelina extract forms
a humidity-resistant barrier to help lock in the style. Finally, coriander oil creates mirror surface
shine for enhanced colour vibrancy.
My favorite way to use this on my naturally curly hair is to apply it to my towel dried hair, then let it air dry (yay for a day off of heat styling!) Once my hair is dry, I have bouncy, soft (not crispy) curls. Definitely a must try for curly girls!
If you want sexy volume and waves or whispy rock star shag, this product will get you there. It smells fantastic, holds all day and doesn’t leave your hair feeling heavy or chrispy. A+ in our book!
About Pureology Serious Colour Care
Pureology offers a complete collection of haircare and styling products that enhance and protect
colour vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive Anti Fade Complex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® For more information visit Pureology.com and like Pureology on Facebook. Please note, Pureology products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.