Entries Tagged as 'Pureology'

Product K.I.S. (Keep It Simple)


Keep It Simple when it comes to your hair products

Keep It Simple when it comes to your hair products

Less is definitely more when it comes to applying hair products. For bouncy shiny hair with lots of movement,I live by only these three products:

Pureology Super Smooth Shampoo and Condition– I was recommended Pureology when I got my first Keratin treatment because it was sulfate free and helped extend the life of the Keratin. I’ve always gone back to it since then. I highly recommend using any sulfate free shampoo, as sulfates dry out and strip the hair of moisture. Some prefer “Poo” (i.e. lather), while some opt for no poo (a conditioning cleanse like Wen). Pureology lathers up clean, but leaves the hair soft and managable. Retails for appx. $27

Kerastase Serum Oleo-Relax- A powerful oil that helps tame frizz, add glossy shine, but is so lightweight, you can’t even tell you have anything in your hair. And it’s super concentrated so only 2 pumps are necessary each use. Retails for appx. $36

Take Hold of Your Texture, Separate Your Style and Piece Out with Pureology


Pureology Introduces Control TwistTM High Hold Liquid Wax


July 2012 (New York, NY) – Pureology, the industry leader for colour treated hair, introduces
Control Twist high hold liquid wax into its award-winning Colour Stylist line. This versatile, high
hold liquid wax can be used on damp or dry hair making it a must-have product in every beauty
junkie’s arsenal. On damp hair, it can be used as a soft conditioning gel to create lasting, tousled
waves or on dry hair to create texture, separation and shine. It can also be combined with other
Colour Stylist products to increase their level of hold.

“Control Twist is my new secret style weapon to create a variety of looks. On shorter hair
lengths, I can create a chic, separated, piece-y look while on longer hair, it’s perfect for creating
a bombshell blowout – think Bridget Bardot meets Marilyn Monroe,” says Ruth Roche, Pureology
Colour Ambassador. “It applies and holds like a gel but provides the result and texture of a wax
for a beautiful textured look.”

Control Twist high hold liquid wax rounds out the portfolio of Colour Stylist products with formulas
that protect and prevent color fade. Like other Colour Stylist products, Control Twist features
Pureology’s exclusive Strengthening Anti Fade Complex®, enhanced with Keravis protein to
provide strength and protect colour from UV and free radical damage. Vegetable-based polymers
provide caring hold that lasts. Unique reflective lipid extracts deliver maximum radiance and
olive oil replenishes and nourishes to infuse hair with suppleness, while camelina extract forms
a humidity-resistant barrier to help lock in the style. Finally, coriander oil creates mirror surface
shine for enhanced colour vibrancy.


My favorite way to use this on my naturally curly hair is to apply it to my towel dried hair, then let it air dry (yay for a day off of heat styling!) Once my hair is dry, I have bouncy, soft (not crispy) curls. Definitely a must try for curly girls!

If you want sexy volume and waves or whispy rock star shag, this product will get you there. It smells fantastic, holds all day and doesn’t leave your hair feeling heavy or chrispy. A+ in our book!







About Pureology Serious Colour Care
Pureology offers a complete collection of haircare and styling products that enhance and protect
colour vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive Anti Fade Complex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® For more information visit Pureology.com and like Pureology on Facebook.  Please note, Pureology products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

What We’re Loving: Pureology Precious Oil


As a blogger, I get to try a lot of new products. Some of them are great and some not so great. The ones I like, you’ll see on the site. If I don’t like it or it didn’t work for me, it doesn’t make it to A Beauty Loft.

For a product to take the place of a product I’ve been using for years, it has to be better than good. Enter Pureology’s Precious Oil. I already love Pureology and have been using their shampoo and conditioner for years (who doesn’t love that fresh scent and tingle- in-a-good-way feeling on your scalp?) so I was excited to try their new Precious Oil.

What is it? It’s Pureology’s the first Green Seal- certified 100% Biodegradable, silicone and paraben-free, versatile caring oil. In other words, it’s a high performing hair oil that adds incredible shine and softness to your hair–literally my hair feels like silk and helps prevent color fading. And it’s good for the environment, too!


  • Sunflower Seed Oil for softness
  • Coconut Oil for elasticity
  • Olive Oil for shine
  • Jojoba Seed Oil for moisture
  • OleoAntiFadeComplex evenly recharges the hair fiber, fortifies the cuticle, restores the lipid barrier and magnifies shine of lifeless colour-treated hair.

Who would like it? Anyone that swears by Moroccan Oil, Aragan oil, or shine serums. Precious Oil is light weight, but packs a punch. For my thick hair I only use 3 pumps. You get the shine of a silicone based serum and the softness  of Moroccan Oil in one.

Who it may not work for? I don’t know. I would think all hair types. My beauty blogging buddy Jennifer said it didn’t work for her hair, which is finer than mine. Jen–if you’re reading give it another shot..it can help extend that gorgeous red hair color of yours!

How I use it: I apply on damp hair and use 3 or 4 pumps (depending on how many sections I divide my hair), concentrating half way down my hair and my ends. Then I usually blow it out. I also use it before applying mousse to my hair when I wear it naturally curly.

Where to buy: Any retail store that sells Pureology. I found it in Ulta (in store only) for $12.00 for 1.0 oz travel size and $40.00 for a full sized 4.2 oz.

Full Disclosure: The products in this post were provided by the manufacturer for consideration. For more information on my disclosure policy, please see my disclaimer page.


Go Green and Give Back This Month With Pureology


Beautiful Hair for a Greener Planet

Pureology Hydrate, Pure Volume and Super Smooth Systems Support Global Green USA. April 2012 (New York, NY) – Pureology, the pioneer in ZeroSulfate® shampoos, is working towards a more sustainable future and is proud to support Global Green USA.  This month, Pureology is offering three promotions featuring the Hydrate, Pure Volume and Super Smooth Systems, and will make a $20,000 donation to support Global Green USA.


Hydrate Promotion

Pamper your hair with Pureology’s award-winning, moisturizing, super-concentrated Hydrate Shampoo.  This extra gentle, non-colour stripping, ZeroSulfate formula enhances colour brilliance and maximizes colour retention.

Purchase: Hydrate Shampoo 8.5 oz and Hydrate Condition 8.5 oz

Receive Free: Matching petite travel kit featuring 1.7 oz Hydrate Shampoo and Condition in a travel case

Available April in Salons at $56.00



Pure Volume® Promotion

Add soft volume and moisture while protecting your colour with Pureology’s Pure Volume system. Enhanced with advanced volumizing technology and pure natural ingredients, Hair will be full of volume, body, and flexible bounce.

Purchase: Pure Volume Shampoo 8.5 oz and Pure Volume Condition 8.5 oz

Receive Free: Matching petite travel kit featuring 1.7 oz Pure Volume Shampoo and Condition in a travel case

Available April in Salons at $56.00



Super Smooth® Promotion

Experience silky, lasting control and intense shine with Pureology’s Super Smooth system, created to smooth and replenish unmanageable and multiple-processed hair resulting from chemical services such as hair colour and/or relaxing, straightening.

Purchase: Super Smooth Shampoo 8.5 oz and Super Smooth Condition 8.5 oz

Receive Free: Matching petite travel kit featuring 1.7 oz Super Smooth Shampoo and Condition in a travel case

Available April in Salons at $56.00


Give Back with Pureology!

Giving back is one of Pureology’s core values and on April 1, timed with the above promotions in which Pureology is donating $20,000 to Global Green USA, Pureology is launching its Crowdrise Fundraising page for Global Green USA for its community to get involved and support Global Green USA!  The power of the crowd is real, small donations really do add up to make a monumental impact on our environment.  Thanks to the donations and funds raised by Pureology and its community, Global Green USA continues to focus on greening our nation’s schools, educating on water conservation, and improving the quality of life for people and their communities by fostering environmental awareness about the health and future of our planet.  Visit Pureology’s Crowdrise Fundraising page for Global Green USA to make your donation today!


As a brand with a sustainable vision, Pureology continually works to reduce its environmental impacts through efficient production and manufacturing processes and by incorporating more environmentally preferred materials.  This year, Pureology announces that recent improvements to its Shampoo and Condition packaging, such as the NEW Zero Waste packaging, are helping reduce its environmental impacts.


NEW Zero Waste Shampoo and Condition Packaging

Highly concentrated ZeroSulfate® 250mL shampoos offer 70+ shampoos per bottle

100% recyclable bottles feature the latest FDA-approved, 50% post-consumer recycled high-density polyethylene (HDPE) materials for unparalleled safety and environmental sustainability.

For secondary packaging, Pureology decreased the amount of cardboard and uses Forest Stewardship Council (FSC) certified cardboard boxes made from 100% recycled fibers.  Pureology also added educational messages to these boxes, reminding purchasers to recycle the box and providing tips on how they can conserve water.


All Pureology formulas offer an industry first: Longer Lasting Hair Colour – Guaranteed!®  For more information visit Pureology.com or like Pureology on Facebook.  Please note, Pureology products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

We all have to spend money on shampoo and conditioner, so why not use it as an opportunity to give back and do something for the environment! Earth Day is April 22nd, what are you doing that’s ‘green’ this month?



Theme by Blogmilk   Coded by Brandi Bernoskie