Entries Tagged as 'Redken'

New York Fashion Week- Behind the Scenes: Ralph Lauren- Hair with Guido, a Redken Creative Consultant


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Redken Creative Consultant Guido created a classic style for the design powerhouse Ralph Lauren’s Fall 2013 NYFW Show. For the decadent display “From Russia WIth Love” full of fur and velvet, Guido created sleek (but not totally perfect!) ponytails that worked with and without the hats in the collection.


Redken Products Used:

  • satinwear 02 prepping blow-dry lotion


The Look:

  • Guido applied Redken satinwear 02 prepping blow-dry lotion to damp hair and created a smooth blow dry.
  • He then raked fingers through to “rough up” slightly to give the look more of an “ease” before attaching in a low ponytail and wrapping a small section of hair around the elastic.


“This style is luxurious but it has a little ease and softness to it. The ponytail is only part of the look for the models, as 90% of the girls are in hats. It’s very true the Ralph Lauren idea of a woman, the American idea of a classic beauty.”

-Guido, Redken Creative Consultant


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New York Fashion Week- Behind the Scenes: Calvin Klein- Hair with Guido, a Redken Creative Consultant


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Hairstylist Guido breaks down his look for the Calvin Klein 2013 NYFW Fall Runway Show.

The Look:

  • He created a deep center part on damp hair and then used guts 10 root targeted spray foam focusing on the lengths.
  • He then blow-dried the top very flat, and the back was left to dry naturally.
  • Finish with forceful 23 super strength finishing spray.(Guido’s team blow-dried and then used curling irons to create slight bend given the hair couldn’t dry fully at the show.


Redken Products Used:

  • forceful 23 super strength finishing spray
  • guts 10 root targeted volume spray foam


“It’s blow-dried very flat on top, and the back is left naturally textured. The deep, clean part and sleek finish are military inspired, and overall it’s very true to the Calvin Klein identity.”

-Guido, Redken Creative Consultant


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Why This New Salon Service Will Keep You Frizz Free for Your Next Vacation


I don’t know what I was thinking. I guess getting caught up in honeymoon bliss, I temporarily forgot that my natural hair texture’s worst enemy is hot and humid weather. Did I think that Cancun’s humidity was somehow different from New Jersey’s and I could go au natural with no product and still have amazing hair?

Saying I was wrong was an understatement. After a long day of shopping, my new husband looked at me..well, my huge head of hair that had swelled 3x it’s size, and said “woah.” My attempts to braid it into submission with a side braid  was futile. Oh well…the wedding was over and he was stuck with me and my big hair.

Fortunately for those with upcoming honeymoons and vacations in hair killer weather now have options. Redken developed a new smoothing treatment called Smooth Lock perfect for a semi-permanent hair smoothing treatment leaving hair frizz free for up to 10 shampoos or more.


  • Semi-permanent smoothing service
  • Provides smoothness that lasts up to 10 shampoos
  • Can be extended to 13 shampoos when used with Stay Sleek leave-in cream
  • Reduces daily styling time as hair is more manageable

WHO IS smooth lock for?

  • Frizzy, medium hair type
  • Curly, wavy or straight hair textures
  • People concerned with frizz who want increased manageability, lasting smoothness and reduced styling time
  • Not recommended for bleached or chemically relaxed hair

The treatment, according to Redken, is formaldehyde free for those concerned with some of the health risks that are associated with other smoothing treatments.

For more information or to find a redken salon near you go to http://www.redken.com/salon-services/smooth-curl/smooth-lock/.

Introducing Our New Weekly Video Series: ‘Favorite Products’


We have recently branched out to film some tutorials and beauty related videos. In my first week of a new weekly segment, I discuss some of my current favorite products (makeup, skin and hair) by telling you why I love and how I use each of them.

This segment will be a weekly recurrence and each week I will discuss different products and why they made the list. This not only keeps you up to date on some new and well loved products, but gives us ‘fuel to the fire’ to find the latest and greatest products as well!


In this first video I discuss:

  • Foundation: Make Up For Ever Face and Body Foundation ($40 at Sephora.com)- why I have chosen it for summer.
  • Lip Color: Obsessive Compulsive Cosmetics Lip Tar in color NSFW ($14.50 at OCCmakeup.com)- some pros and cons to using the Lip Tars.
  • Hair Product: Redken Smooth Lock Stay Sleek Leave-in Cream ($16.50 from a Redken Salon. To locate a Redken Salon near you: Click here)-  how it has changed my weekly hair maintenance routine.
  • Nail Color: Bella Pierre Nail Color in Neon Orange ($15 at BellaPierre.com)- what about this neon orange is a fresh take on the neon trend.
  • Skincare: Dermalogica Gentle Cream Exfoliant ($37) & Dermalogica Sebum Clearing Masque ($43, both at Dermalogica.com)- how using these together have started to change my skin.


Please tune into the A BEAUTY LOFT YOUTUBE CHANNEL and check out our first weekly segment, but also browse around at some of our others!




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