Recently announced: Pink is the newest celebrity face for COVERGIRL Cosmetics!
We couldn’t be happier to have Pink’s edgy look modeling one of our favorite makeup brands, and it seems, from what we’ve read, she’s just as thrilled as she tweeted to her fans, “Guess who’s the new Covergirl!!!!!!!!!!!”
The 32 year old mom previewed this beautiful photo of herself sporting COVERGIRL’S latest and brightest shades including super pink lipstick, blue eyeshadow, and an orange nail.
“Joining a group of women who have always inspired me — to laugh out loud, let my guard down, or play around with my beauty look — is such an honor. I have a lot to celebrate. I called my new album The Truth About Love, and the truth is that I have my beautiful family and baby girl, my new music and now my partnership with COVERGIRL to love.”
Pink joins a long list of current COVERGIRL faces, including Christie Brinkley, Rachel Hunter, Tyra Banks and Niki Taylor, as well as Sofia Vergara, Queen Latifah, Drew Barrymore, Ellen Degeneres and Taylor Swift. Some have questioned if her punky persona is the right fit for COVERGIRL but her ads, set to come out this Fall, are geared to dare women to take more beauty chances just as Pink always has.
Esi Eggleston Bracey, VP and General Manager of COVERGIRL Cosmetics confirms this in a press release saying,
“Pink is a powerful and provocative role model, who has always been an advocate of individualism and making no apologies for who you are. That combination of irreverence and integrity is exactly what the COVERGIRL brand loves about her and identifies with. We have admired Pink’s art and her attitude for years! We love the energy and confidence that she radiates, and the fact that inside and out she’s as cool as she looks.”
Personally I am delighted to see an unconventional beauty grace their ads. She is most definitely a beautiful woman and talent that should be promoted as a strong, positive image to look up to. I commend the beauty industry for continuing to take chances and challenge the definition of beauty, as we know it comes in all forms. I can’t wait to see more and more how the standards of beauty will evolve.
**Stay tuned this Fall for Pink’s debut with COVERGIRL**